Sip
BACKROAD BRAMBLE
The Flavor
Bold California red wine meets ripe blackberry. Smooth, slightly fizzy, and just the right kind of wild.
The Wine
California red — full-bodied but not full-of-it. Balanced, juicy, and made to actually drink, not discuss.
The Vibe
Like a dirt road joyride. Classic, easy, and a little rebellious. Red wine made fun.
COYOTE CITRUS
The Flavor
A hint of lemon-lime lifts it up — subtle, refreshing, and never too sweet.
The Wine
Crisp California white with a clean finish and a laid-back attitude. Bright, fresh, and effortlessly drinkable.
The Vibe
Somewhere between wine country and canyon country. Cool, simple, and always ready to go.
What’s a wine cooler?
Once big in the ’80s, still around in the ’90s, and now it’s back. The original recipe was simple — wine, fruit, and a little fizz.
Wilbur took something a little vintage and made it a lot better. Real California wine, light carbonation, and subtle fruit that keeps it refreshing, not sweet.
The reboot nobody asked for, but everyone’s glad it happened.
Drink It.
Wear It.
SHARE It.
BUILT, NOT MADE.
Some people buy it. We build it.
We’ve always been builders — not because it’s faster, but because it’s more fun that way. We laughed a lot; things rarely worked right the first time, and that was half the fun. You learn, fix, and try again until it does. That same spirit runs through Wilbur — built by hand, with passion, a little fear, and a sense of humor. Because the best things in life aren’t made — they’re built.
Two Generations. One damn good cooler.