Mountain range with rocky peaks and grassy foreground under a clear sky

TWO GENERATIONS.

ONE DAMN GOOD COOLER.

Cans of Wilbur wine coolers, with some cans in red and white packaging placed together on a surface.

A new way to enjoy

something timeless.

It started by the creek in college — friends, laughs, and cold wine coolers. Simple, refreshing, kind of perfect. Then wine got serious, and the fun got filtered out. We love wine, but we wanted something built for the moments between the big ones.

Wine’s always been the purest kind of alcohol — grown, not distilled — and it’s the one you can actually feel good about. You’ve heard that a glass of wine a day might be good for you; nobody’s ever said that about vodka.

No sugar bombs, no mystery mixers — just real wine with a lighter touch.

Two men, one older and one younger, standing on rocks by a rocky creek, smiling, with arms around each other's shoulders on a sunny day in a natural outdoor setting.

Built, not made.

Most family businesses start when the child takes over what the parent built. Ours started the other way around — together. One of us is 25, the other’s pushing 65. One brings a lifetime of building and business; the other brings drive, curiosity, and a deep love for wine. Different strengths, same mindset.

We’ve been building things side by side since the beginning — zip lines, campers, surf racks, you name it. It’s always been about the project, the process, and the quiet rhythm that happens when you work with someone who just gets you. The Lego effect — no words, just knowing what comes next.

Blake was the driver — literally — on a lot of those early adventures. The supplier for the builds, the mentor who showed by doing, and the one who made sure every idea turned into a project. Will was always up for it — an adventure, a challenge, or just building it ourselves. He’s the first to say yes, to help, or to make something happen.

Wilbur Wines grew from that balance. Built, not made. It’s our version of doing what we’ve always done — creating something real, with our hands, hearts, and shared purpose.

Person crouched in a vineyard, inspecting grapevines, with a blue bucket nearby, under a colorful sky.

best enjoyed in

good company.

Wilbur started as a nickname — Will’s, back when building things meant shovels, bandaids and road trips with more tools than luggage. Over time, it came to mean something bigger: effort, curiosity, and finding joy in the process.

That spirit built this brand. Wilbur stands for the curious, the dreamers, and the people who make time for both the work and the reward. It’s about being proud of what you make — and sharing it with the people who make it all worthwhile.

Whether you’re clocking out after a long week or packing up for a day at the beach, Wilbur is built for the good stuff in between. The quiet moments, the loud laughs, the earned ease.

We’re not here to make wine feel fancy — we’re here to make it feel like it belongs everywhere you do. This is Wilbur: built to last, made to share, and best enjoyed in good company.