Sip Something Cooler.

FIND US
A red can of Wilbur Wine Coolers with a white illustration of a cowboy riding a grape cluster, text reading 'Wilbur,' 'Wine Coolers,' and 'Backroad Bramble,' and text indicating 5.6%% alcohol, 12 fluid ounces.

BACKROAD BRAMBLE

  • Bold California red wine meets ripe blackberry. Smooth, slightly fizzy, and just the right kind of wild.

  • California red — full-bodied but not full-of-it. Balanced, juicy, and made to actually drink, not discuss.

  • Like a dirt road joyride. Classic, easy, and a little rebellious. Red wine made fun.

A white can of Wilbur Wine Coolers with a red illustration of a cowboy riding a grape cluster, text reading 'Wilbur,' 'Wine Coolers,' and 'Coyote Citrus,' and text indicating 5.6%% alcohol, 12 fluid ounces.

COYOTE CITRUS

  • A hint of lemon-lime lifts it up — subtle, refreshing, and never too sweet.

  • Crisp California white with a clean finish and a laid-back attitude. Bright, fresh, and effortlessly drinkable.

  • Somewhere between wine country and canyon country. Cool, simple, and always ready to go.

Group of people dressed in Western cowboy attire, gathered around a vehicle with flags in the background.

What’s a wine cooler?

Once big in the ’80s, still around in the ’90s, and now it’s back. The original recipe was simple — wine, fruit, and a little fizz.

Wilbur took something a little vintage and made it a lot better. Real California wine, light carbonation, and subtle fruit that keeps it refreshing, not sweet.

The reboot nobody asked for, but everyone’s glad it happened.

OUR FLAVORS

Drink It.

Wear It.

SHARE It.

A snapback hat with an off white crown, navy brim, and navy button on top, featuring red embroidered text that says "WILBUR" and smaller red text underneath that says "Wine Coolers".
SHOP MERCH

BUILT, NOT MADE.

Some people buy it. We build it.

We’ve always been builders — not because it’s faster, but because it’s more fun that way. We laughed a lot; things rarely worked right the first time, and that was half the fun. You learn, fix, and try again until it does. That same spirit runs through Wilbur — built by hand, with passion, a little fear, and a sense of humor. Because the best things in life aren’t made — they’re built.

THE FULL STORY

Find your

nearest wilbur

- on tap / on shelf - 

Map of San Luis Obispo, California, showing downtown area, historic district, and locations marked with red pin icons.
TAKE ME THERE

TWO GENERATIONS. ONE DAMN GOOD COOLER.

TWO GENERATIONS. ONE DAMN GOOD COOLER.